If you’ve ever wondered what is ShopMy or how does ShopMy work, you’re not alone. It’s one of those platforms that creators whisper about, but not everyone really explains. As someone who has used ShopMy, LTK, Amazon Affiliates, and more, I want to give you the real rundown of what ShopMy is, how it works, and why it can be a game changer for creators.

I’ll also share my own experience with gifting invites, commissions, storefront setup, and how ShopMy.us stacks up against other affiliate platforms.

What is ShopMy?

ShopMy is a platform that helps creators monetize their content by building a digital storefront. Think of it as your own curated shop, where you can:

• Add products from hundreds of brands
• Create collections (like “Cozy Fall Finds” or “Travel Must Haves”)
• Share affiliate links across Instagram, TikTok, YouTube, or your blog
• Earn commission when followers purchase through your links

The big difference? ShopMy lets you link to products even if they don’t have a commission structure. That way, your shop feels complete and your audience can actually find everything you recommend — not just the items that pay out.

How Does ShopMy Work?

Here’s the step-by-step flow:

1. Sign up for an account (Pro tip: apply through a referral link — use mine here — it increases your odds of being accepted because you’re coming in via another creator instead of cold).
2. Set up your shop by uploading a profile photo, writing a bio, and adding collections.
3. Add links through the backend dashboard. For Amazon, you can connect your Associates account so your ShopMy Amazon links still give you credit.
4. Share your storefront or individual links on socials, in blogs, or even in email newsletters.
5. Track commissions, gifting, and traffic all inside your ShopMy dashboard.

What Makes ShopMy Different From Other Affiliate Platforms?

Here’s the biggest difference: ShopMy is an open platform.

That means your audience doesn’t need to download a special app or sign up for anything to shop your links. They just click and buy — simple.

Other affiliate platforms sometimes limit what you can link or require your followers to jump through hoops. ShopMy.us cuts all that out.

But it’s not just easier for your audience, it’s also better for creators:

• Full Creator Visibility: ShopMy shows you everything: clicks, orders, commissions, even how each product is performing. This level of transparency makes it so much easier to pitch yourself to brands.
• Open Linking: You can link to literally anything even if the brand isn’t an official partner yet. And the truth is, almost every major brand already is on ShopMy. If they’re not, the team actively works to bring them onboard.
• Insane Brand Partners: From Farm Rio, Prada, BÉIS, Anthropologie, Chanel, Rare Beauty, MAC and more, ShopMy’s partner list is stacked. And unlike some networks, you don’t need to wait for extra approvals to start linking them.

This flexibility is why I personally think ShopMy feels more creator first than other affiliate networks.

How Many Followers Do You Need for ShopMy?

One of the best things about ShopMy is that it’s way more accessible than platforms like Reward Style – LTK. You don’t need 5000 followers or a massive following to join. Creators with smaller but engaged audiences can still get accepted, especially if you apply through another creator’s referral.

When & How Does ShopMy Pay Creators?

ShopMy integrates directly with hundreds of retailer and brand affiliate programs, which makes the monetization process simple and flexible:

• Automatic Link Conversion: You can paste in any product URL and ShopMy will automatically convert it into a monetizable affiliate link.
• Add Your Own Links: If a brand isn’t officially on ShopMy yet, you can still add your specific affiliate link for that product (doing this currently with Walli Cases). This way, you never miss out on commissions just because a retailer isn’t listed.
• Commission Rates: Most brands pay between 10–30%, depending on their program.
• Full Transparency: Every click, order, and commission is tracked in your backend dashboard, making it easy to pitch your value to brands.
• Weekly Payouts: Unlike other platforms that only pay monthly, ShopMy pays creators every Friday via PayPal or Stripe.

This setup is honestly a game changer. Instead of being limited to certain brands or waiting weeks to get paid, ShopMy makes sure you’re monetizing every recommendation and actually getting your money fast.

ShopMy Creator Tiers Explained

ShopMy has a tier system that rewards you the more active you are:

• Enthusiast (Everyone starts here): Digital storefront, Millions of links with over 50K Partners.
• Ambassador (Unlocked at 30 points): $10 cash bonus + increased visibility in brand searches.
• Trendsetter (Unlocked at 70 points): $50 cash bonus + ability to chat with brands, request gifting/discount codes, and get priority consideration for opportunities.
• Icon (Unlocked at 85 points): Top level perks (unlocked to view once you’re a Trendsetter).

Your score out of 100 is based on:

• Profile completion (10 pts)
• Activity (15 pts)
• Traffic (25 pts)
• Monthly order volume (50 pts)
• Community referrals (20 pts)

This system keeps you motivated to actually use the platform, not just sign up and forget about it.

Gifting on ShopMy

This is where ShopMy really shines. Unlike other affiliate platforms where you have to reach certain posting goals or monthly traffic goals, ShopMy has a built-in gifting dashboard where brands can immediately start gifting.

• Brands invite you to receive free products (I’ve already gotten gifting invites from Blenders Eyewear, Christie Kidd’s Perfect Skin, and NOYZ).
• Everything is tracked, from acceptance to delivery, right inside the platform.
• After delivery, you’re prompted to generate an affiliate link, so you can start earning if your audience shops it.
• At higher tiers, you can request gifting yourself, which means more control over what you feature.

No messy emails, no lost packages, no guesswork. This integration is huge and I’m already loving it!

ShopMy Commissions + Amazon Integration

Inside the Links tab, you’ll see all your active products, how many clicks they’ve gotten, how much volume they’ve generated, and how much you’ve earned.

Example: one of my Beekman 1802 products brought in $34 in volume and $4 in commission — all tracked automatically.

ShopMy also integrates directly with Amazon Associates. You connect your amazon code once, and from then on, any Amazon products you add in ShopMy will give you proper credit. This keeps all your analytics in one place, which is so much easier than juggling separate dashboards.

The ShopMy Storefront: Customizable + Creator-Friendly

Your storefront is your brand’s mini home base, and ShopMy lets you organize it beautifully:

• Custom Tabs – Add tabs like Shelves, Gift Guides, or Closet so followers can navigate easily.
• Seasonal Collections – Right now I have Cozy Fall Finds, Spooky Season Finds, Like Vanilla Sugar and Resort Ready — each with its own curated list of products.
• Gift Guides – Perfect for holidays, back-to-school, or themed shopping (I plan to build one for Travel Gifts for Families).
• Clean Layout – Followers see your collections, click through, and shop seamlessly — no confusion.

This makes your storefront look like a polished boutique, not just a pile of random links.

Why ShopMy is Worth It (Even If You Already Use LTK)

Here’s my honest take: I don’t think it’s an either/or situation. I use both ShopMy and RewardStyle LTK, because:

• LTK has great brand visibility, their own shoppers who use the platform exclusively to shop and long standing relationships.
• ShopMy is better for gifting, open linking, and weekly payouts, especially if you’re a small creator who doesnt meet the minimums to join LTK.

Regardless if you can run both, you should. We firmly believe that life is about opportunities and mixing both platforms will give you the most opportunities.

👉 I’ll be writing a full ShopMy vs. LTK comparison soon, so make sure you follow me if you want to see the pros and cons side by side.

Final Thoughts

At the end of the day, ShopMy is about more than just commissions. It’s about making shopping easier for your audience.

They don’t want to hunt down links. They want everything in one place. ShopMy lets you build that — while giving you the tools to track commissions, grow with brand gifting, and look polished as a creator.

If you’re ready to start:
➡️ Apply to ShopMy using my referral link for a better chance of being accepted.

And if you’re into travel + lifestyle content, consider following me. I’ll be sharing more creator tips, affiliate hacks, and behind-the-scenes ways to make this business work. We’re in this together ❤️

Frequently Asked Questions

How to Become a ShopMy Creator

The easiest way to join is to apply directly through a referral link — apply here. Applying through another creator gives you a better chance of being accepted compared to applying cold. Once you’re approved, you can set up your profile, start adding links, and build your storefront right away.

How to Link Products in ShopMy

ShopMy works on both mobile and desktop, but I’ve found the desktop version is a little easier for grabbing links quickly.

• On Desktop: Download the ShopMy “Snapshop” browser extension. This lets you grab a product link from any retailer’s page and add it straight into your collections. You can also generate a standalone affiliate link to share anywhere. Once it’s created, it automatically shows up in your ShopMy backend for tracking.
• On Mobile: I find it easiest to copy and paste the product URL directly into the “Add Link” section in the ShopMy app. From there, you can add it to a specific collection or just save it to your storefront.

Either way, ShopMy makes it simple to generate commissionable links and organize them so your audience can shop.

Does ShopMy let you embed collections on a blog or website?

Yes! ShopMy gives creators embeddable codes for each collection. You can choose between a product carousel (a sleek row of clickable products) or a full collection embed (a mini storefront). Just copy the iframe code from your ShopMy dashboard and paste it into your blog’s HTML editor. Both options are mobile-friendly and update automatically if you add new products.

How to Embed ShopMy on Your Blog or Website

Another great feature of ShopMy is that you can embed your collections directly onto your blog or website. This makes your posts look polished and shoppable without sending readers to a separate page.

When you open any collection in ShopMy, you’ll see two main embed options under “Embeddable Components”:

1. Product Carousel Embed: Displays your collection as a scrollable row of products with “Shop Now” buttons. Perfect for lifestyle posts, gift guides, or round-ups. The ShopMy product carousel embed displays like this:

2. Full Collection Embed: Displays your entire ShopMy collection (like a mini storefront) embedded right in your post. Example embed code looks like this:

👉 Both work seamlessly on desktop and mobile, and you can paste them straight into your blog’s HTML editor.

Do I need my audience to download an app to shop my links?

Nope! That’s one of the best parts, ShopMy is an open platform. Anyone can click and shop your links from a browser without needing to install anything.