The Edit: This post explains ShopMy Travel and Hospitality, the program ShopMy opened to creators in October 2026 that lets you link hotels, resorts, vacation rentals, booking platforms, experiences and car rentals and earn commission on bookings. Direct hospitality Brand Partners pay 5 to 15 percent with cookie windows up to 180 days, Commissionable Partners such as Marriott, Hyatt, Hilton, Expedia and Viator pay their own program rates with windows of roughly 7 to 30 days, and hotels can offer hosted stays through Opportunities and Collaborations inside the app. It covers how to link a hotel step by step, how to keep a higher paying direct affiliate program while still routing traffic through ShopMy, how Spotlights lets hotels run ads on existing travel content under the creator’s own handle, and where the program still falls short on bot traffic, hotel tracking and cancellations. Our family moved our hotel links to ShopMy in October 2026 after leaving the TikTok Go program earlier in the year, and this is written for travel creators who assumed ShopMy was not for them and for ShopMy creators adding travel to their shop.

At a Glance

ShopMy Travel and Hospitality	Details
What it is	ShopMy’s travel program: link hotels, stays and experiences, earn commission on bookings, get hosted stays through Opportunities
Launched	October 2026, announced through ShopMy Insider
What you can link	Hotels and resorts, vacation rentals (Vrbo, Marriott Homes & Villas), booking sites (Expedia, Booking.com), experiences (ResortPass, Epic Pass, Viator), car rentals and select airlines (Hertz, Virgin Atlantic)
Commission, direct Brand Partners	Typically 5 to 15 percent
Commission, Commissionable Partners	Set by each brand’s affiliate program
Cookie window, Brand Partners	Up to 180 days
Cookie window, Commissionable Partners	Roughly 7 to 30 days
How to link a hotel	Paste the hotel’s website URL into ShopMy the same way you link a product
If no rate shows	Link the same property through Expedia or Booking.com
Hosted stays	Yes, through Opportunities and Collaborations, coordinated in ShopMy Chat
Commission on top of a hosted stay	Yes, on eligible bookings, subject to the collab terms
Keep a direct program you already have	Yes, paste your own link and toggle ShopMy monetization off
Flights	Some airlines pay, usually low, some pay zero
Payout	Weekly on Fridays once the stay is complete and the brand approves the booking
Biggest cons	Bot traffic on links, hotel bookings track less reliably than products, cancellations wipe the commission
Who it’s for	Travel creators, lifestyle creators who travel, and travel advisors
Our status	Marriott and Hyatt links moved to ShopMy the week of October 20, 2026, clicks tracking, no bookings yet

Travel Creators Were Told This Platform Wasn’t for Us

If you’re a travel creator, you’ve probably scrolled right past ShopMy a dozen times and thought… that’s a fashion girl thing.

I get it, because I thought it too. For the last two years the creators winning on ShopMy have been beauty, fashion and home. Hotels, tours, rentals, the stuff that actually pays our bills? Nowhere in the app.

The way we’ve all been patching it together

So we did what travel creators have always done. A hosted stay here. Then a Stay22 or Travelpayouts link there. Plus a tour commission through GetYourGuide or Viator. Maybe a TikTok Go campaign if you were feeling brave. And one very tired spreadsheet trying to hold the whole thing together.

What changed in October 2026

ShopMy Insider sent over a talent guide for a program they’re calling Travel and Hospitality, and I read it twice to make sure I wasn’t misunderstanding. The one sentence version is this: linking hotels is now as easy as linking your favorite products.

I’m not going to pretend to be chill about this. This one has me really excited.

Who’s writing this

I’m a current ShopMy Icon tier creator (the top tier, here’s how I got there) and we lean travel first. Our family has traveled full time since 2018, and I’ve watched the travel side of this industry get the short end of basically every deal. We moved our hotel links over to ShopMy last week. So this is what the program actually is, how to use it, where I think it changes things for us, and the parts that still need work. All of it, including the parts ShopMy might not love me saying out loud.

Brand new to ShopMy? Start with my complete guide to ShopMy for beginners and come back. Already know the platform? Keep reading.

Not on ShopMy yet? Applying through a creator’s referral link skips the waitlist and unlocks a 10 percent commission bonus for both of us for 6 months. Use mine here. Travel creators are exactly who ShopMy is onboarding right now, so this is a good week to do it.

What ShopMy Travel and Hospitality Actually Is

Travel and Hospitality is ShopMy’s expansion into hotels, stays and experiences. Here’s the thing. You could always paste any URL into ShopMy, hotels included. It just didn’t pay you anything. But now it can.

What you can link

Straight from ShopMy’s creator guide, here’s what’s on the table.

• Hotels and resorts. Boutique properties, luxury resorts, and the big groups (Marriott, Hyatt, Hilton, IHG).
• Vacation rentals. Vrbo and Marriott Homes & Villas.
• Booking platforms. Expedia and Booking.com.
• Experiences and activities. Day passes, ski passes, tours and activities through ResortPass, Epic Pass and Viator.
• Transportation. Car rentals and select airlines, including Hertz and Virgin Atlantic.

Who ShopMy is building this for

ShopMy says there are over 100 commissionable hospitality partners through their affiliate network, plus a growing list of hotels partnering with them directly. The direct list at launch includes San Ysidro Ranch, The Dunlin (an Auberge resort), Wildflower Farms, Congress Hall, Proper Hotels, White Elephant Aspen, The Newbury Boston, The Joule Dallas, AutoCamp, ResortPass and Epic Pass.

In other words, those aren’t budget brands. That tells you exactly who ShopMy is building this for, and if you create luxury or resort content, that should make you sit up a little.

Brand Partners vs Commissionable Partners

Every travel partner on ShopMy falls into one of two buckets, and the bucket decides your rate, your cookie window, and whether you can actually work with the hotel. So this part matters.

Details	Brand Partners	Commissionable Partners
What they are	Hotels and travel brands that partner directly with ShopMy	Travel brands available through ShopMy’s affiliate network, no direct partnership
Examples	San Ysidro Ranch, Proper Hotels, AutoCamp, ResortPass, Epic Pass	Marriott, Hyatt, Hilton, IHG, Expedia, Vrbo, Viator, Hertz
Commission	Typically 5 to 15 percent	Set by each brand’s own program
Cookie window	Up to 180 days	Roughly 7 to 30 days
Opportunities and Collaborations	Yes: hosted stays, dining credits, spa, events	No, commission only
Where to find them	Latest tab under Travel and Hospitality in the app	Search the property on ShopMy; if a rate appears, it’s eligible

Why the 180 day cookie matters

If you’ve ever sold a hotel stay, you know nobody books the day they see your video. They save it. Then they send it to their husband. Two months later they come back asking “wait, which resort was that?” So a 7 day window loses almost all of those people. A 180 day window on a direct Brand Partner actually matches how real humans book travel. That’s a big deal.

The restricted programs catch

Some hotel partners only offer commissionable links to invited talent, so a rate might not show for you even though it shows for someone else. ShopMy’s guide says this plainly. Don’t assume a missing rate means the hotel isn’t on the platform.

How to Link a Hotel on ShopMy

This works exactly like linking a product. You can use + Link on desktop, the ShopMy app, Snapshop, or the Safari extension. If you’ve linked a lip gloss, you can link a hotel.

The five steps

1. Go to the hotel’s official website. For a property inside a hotel group (a Westin, a Hyatt Regency), use the group’s main site. Third party pages and individual property microsites may not be eligible.
2. Copy the property page URL and paste it into ShopMy. Link the main property page, not a search results page or a booking page with dates already picked. Your reader needs room to plan their own trip.
3. Check the rate. If the hotel is commissionable, the rate pops up right there. That’s your yes.
4. No rate? Go through Expedia or Booking.com. Search the same hotel on Expedia or Booking.com and paste that property page instead. You still earn on the booking even though the hotel has no program of its own.
5. Share it. Add it to a collection in your shop, your blog post, your Story highlight, your newsletter, wherever people can find it again later.

Want a hotel to join ShopMy directly? You can submit a brand request inside the app.

What we linked last week

We linked our own hotels this way last week: Marriott properties like St. Regis and Westin, and Hyatt properties like Hyatt House and Hyatt Regency. And the clicks registered almost immediately. On some of the other travel platforms I’ve used, I was never totally sure a click had even been counted. Here it shows up as soon as it happens, and I didn’t realize how much I needed that until I had it.

The Honest Money Talk

Okay. Transparency time, because travel creators are going to ask and you should.

Your direct program might pay more

If you’ve been running hotel links through Stay22, Travelpayouts, or a hotel group’s own affiliate program, you may already have a better split on certain brands than ShopMy’s Commissionable Partner rate. Still, I’m not going to post exact numbers. But on at least one major hotel group, what I had elsewhere was higher. I’m not going to hide that from you.

You don’t have to choose

This is the distinction almost nobody understands about ShopMy, and I want you to really hear it. ShopMy is an open platform. You can paste any link into it, including your own direct affiliate link from another program, and toggle off ShopMy’s monetization on that one link. ShopMy then just tracks the click. You keep the full commission from your direct program, and the traffic still shows up in your ShopMy dashboard and still counts toward your creator score.

In fact, I already do this with brands that aren’t on ShopMy and with brands where I’ve a direct deal. It’s the same reason I keep saying ShopMy and LTK aren’t really competitors. They run parallel, they function differently, and ShopMy can house everything. You’re not picking one or the other. You’re picking where the picture gets drawn.

Every trail leads to the same hotel

My husband Alex put it this way, and it stuck with me. If there’s one path through the woods to a hotel, you meet the people on that path. If there are five trails that all end at the same hotel, you run into a lot more people. So routing all your travel traffic through one platform, even the links you’re not monetizing through ShopMy, means every click builds one picture of what you drive. That picture is what hotels and brands see. And it’s a much prettier picture when it’s all in one place.

Why One Platform Changes the Brand Side

Here’s the headache every travel creator knows by heart. You want to pitch a hotel. So you build a media kit, screenshot your Instagram insights, pull a report from your blog, export something from Stay22, and then pray the marketing manager actually reads any of it.

The Talent Card

On ShopMy, brands see your Talent Card. Your tier, your sales, your conversion rate and your traffic, all in one place, pulled from real data instead of a PDF you designed in Canva at midnight. A creator with 300,000 followers and no sales reads very differently than a creator with a smaller audience who averages three to six orders a day. That’s the number that gets you the deal, and now it’s just… there.

Tiers and direct chat

ShopMy ranks creators Enthusiast, Ambassador, Trendsetter and Icon based on sales, traffic, activity and referrals, not followers (here’s the Trendsetter fast track). Once you hit Trendsetter, you can message brands directly inside the app and request gifting and Opportunities one on one. No cold emails, no hoping somebody checks the DMs. As an Icon, I’m building brand relationships in my ShopMy inbox every single week, and honestly it has been one of my favorite parts of the platform.

The part that’s bigger than travel

If you already convert hotel bookings from your blog or your link in bio, you’re going to climb these tiers fast. After all, hotel bookings are big orders. And once you’re a Trendsetter or Icon, every beauty, fashion and home brand on ShopMy can see you too. The suitcase brand sees you. So does the sunscreen brand. So does the resort wear brand. All from the same score. That’s the part that gets me.

One unknown

ShopMy’s guide doesn’t say whether hotel bookings count toward your creator score separately or lumped in with products. Still, my read is that it all feeds one score right now. Brands may eventually want travel and product metrics split out, and I’d not be surprised if ShopMy does that down the road. I’ll update this when I know.

Hosted Stays Through Opportunities and Collaborations

This is the part where travel creators should get excited. Like, actually excited.

What a hospitality Opportunity can include

Hospitality Brand Partners can offer Opportunities and Collaborations inside ShopMy that include hosted hotel stays, dining and beverage credits, spa and wellness treatments, on property activities, and invitations to events from restaurant openings to co-hosted experiences. From there, the hotel coordinates dates, guest details and deliverables with you in ShopMy Chat. And you can still earn commission on bookings your content drives, on top of the hosted stay. Both. At the same time.

Read the fine print

Two cautions straight from the guide. Travel expenses to get to the property usually aren’t covered, and most hospitality partnerships are local, so read each Opportunity before you say yes. These come with deliverables, like any collab. Nobody is handing out free overwater bungalows for a single story.

No more mystery emails

Every travel creator has an inbox full of “we’d love to host you” messages and zero way to tell which ones are real. I can’t tell you how many hours I’ve lost to that. On ShopMy, the request comes from a verified brand account inside the platform. It lands in your inbox, your DMs, your feed, and you can trust it because it’s on the platform. That alone is worth signing up for.

I’ve not received a hospitality Opportunity yet. After all, the program is weeks old. But product gifting through ShopMy ships the day you accept a lookbook, no back and forth, and I fully expect hotels to run just as smoothly once they’re set up.

Spotlights Plus Travel Content

If you’ve not read my Spotlights walkthrough, here’s the short version. A brand on ShopMy can take content you already posted, put their own ad spend behind it, and run it as an ad under your handle with your affiliate link in it. You approve or decline every request, the brand can’t edit your content, your commission rate is locked the moment you approve, and you can pause anytime.

What Spotlights does with your old hotel videos

Now think about what that means with hotels on the platform. ShopMy’s system already scans your posts for brand mentions. Every St. Regis reel, every Marriott property, every Westin room tour you’ve ever posted that did well is just sitting there. Once that hotel is a ShopMy partner, they can see how it performed and put money behind it. As a result, content you made a year ago can start earning again, on Instagram, Facebook and TikTok, from one original post. And the ad runs from your account, so people see your face, not a brand page nobody clicks through on. You did the work once. It keeps working.

The TikTok Go comparison

This is the honest comparison to TikTok Go, and I know people are going to ask, so let’s just go there. I was in TikTok Go and I left earlier this year. The idea was similar: you make a travel video, tag the hotel or the platform, and the brand runs ads on it. The problems were real, though. First, it only lived on TikTok. You couldn’t see your conversions clearly. You couldn’t talk to the brand, only to TikTok Go staff who weren’t close to the campaign. And brands could keep running your content as long as they wanted, with no real control on your end.

Spotlights, by comparison, is the same concept with the creator side fixed. You see the dashboard. You can decline, and you can pause. And if a hotel’s Spotlight on your content is clearly working, you can open the brand’s chat and ask for a paid extension directly. So no, TikTok Go doesn’t compare to the whole Travel and Hospitality program. It only compares to this one piece, and this piece is better.

Should brands pay for the content too?

Some creators feel brands should pay for the content itself, not just the ad spend, and I get it. In a perfect world, yes. But the content already exists. You already said what you said about that hotel. There’s nothing to lose by letting it run, and if you want more, ask the brand. You finally can.

The Gifting That Pairs With Travel

I’ve been gifted well over 150 times on ShopMy without ever once pitching a brand, and I wrote a whole post on how gifting works. What I want travel creators to hear is that a lot of it was travel.

What travel gifting looked like for us

A suitcase. Cadence capsules for toiletries. Travel size versions of beauty products I actually use on the road. Dresses, swim and jewelry I wore at the resorts that show up in our hotel reviews. The content got better because the products matched the trips. And the brands got content from a Bora Bora overwater bungalow instead of a living room. Everybody won.

Lifestyle meets travel in one app

Now put hotels in the same app. A fashion or beauty creator who lands a hosted stay can tag three or four of her product brands from that trip, and every one of them sees it. A travel creator who already converts hotel bookings gets visibility with the product brands she packs. This is the bridge between lifestyle and travel that nobody has built before, and ShopMy built it inside one platform. I’ve been waiting for this.

Where This Still Falls Short

I said I’d be honest, so here’s the list. It’s not short.

Bot traffic

We’re dealing with it on our own links right now. Specifically, inflated non human clicks drag down the conversion rate on your Talent Card, and ShopMy still has to solve that. I’ve a support ticket open. It’s annoying.

Hotel bookings are hard to track

ShopMy says it plainly in their guide, and it matches our experience everywhere. A booking might not track if the traveler finished on another site or a credit card portal, clicked another affiliate link first, switched devices, booked after the cookie expired, used loyalty points or a member rate, or cancelled. Travel is also the category where people book a trip and then cancel inside the window. It just is. And it’s not only us. Stay22 published a case study from a travel blogger whose hotel cancellation rate ran 19 to 23 percent across every program he tracked, hit 46 percent on his global travel blog, and cost him about $2,500 in a single year. He also points out that every service reports a cancelled booking differently, so you can’t even tell how much you lost. That’s the travel category in a nutshell.

On the travel platforms we used before this, we sent a ton of clicks. Yet very few turned into bookings. Of the ones that did, more than half were later refunded or just… disappeared. No note, no reason, gone. And that’s not a knock on one platform. It’s every affiliate program. You’re at the mercy of what they tell you, and you’ve to trust them to pay out. It’s why I’ll not link Amazon anymore except through LTK, after Amazon took away the metric that showed where clicks were even coming from. On ShopMy, at least, a refund shows up as a refund in your dashboard. I don’t think ShopMy has hit the cancellation problem at scale with hotels yet, and it’s going to be interesting to see how they handle it.

Slower conversion and slower payout

For example, our hotel links have historically converted around 3 to 5 percent, against 15 to 20 percent on beauty and fashion. The 180 day cookie helps, but set your expectations. Travel commissions can also sit pending until the guest completes the stay and the brand approves it. If you’re used to Friday payouts on skincare, a hotel booked for next summer is going to feel slow.

Flights, split metrics, and a program that’s weeks old

Also, flights barely pay. Some airlines offer 0 percent, and ShopMy themselves say to prioritize accommodations and experiences. Brands can’t currently see your travel performance separately from your product performance, and I think that’s coming. And it’s new. Features will change. So will this post.

Check your links before you blame the platform

This one applies to travel and products alike, and I see creators blaming ShopMy for it constantly. If your commissions “aren’t showing up,” check your links. ShopMy is an open platform. If you clicked a coupon site, a Google sponsored result, or a brand’s own ad before you grabbed the URL, those tracking parameters ride along inside your ShopMy link and the sale credits to them, not you. I’ve caught this on my own links. Clean URLs only. And returns and cancellations wipe the commission, so don’t link things that are likely to come back.

What We Are Doing With It

Our test

We moved our hotel links over to ShopMy the week of October 20, 2026. So far, we’re seeing clicks. No bookings yet, and honestly I’d not expect any this fast on a travel link. We’ve not built out a Travel or Itineraries section in our shop yet either. ShopMy’s guide suggests organizing by destination (Where to Stay, Where to Eat, What to Do) the way creators like Caley-Rae Pavillard have, and that’s my plan.

I’m not telling you to pull everything out of Stay22 or whatever you use today. After all, Stay22 has its own strengths. I’m telling you to test this, route your traffic through one place even if you keep your direct commissions, and watch what happens to your tier and your inbox. I’ll come back here with real numbers when I’ve them. You know I’ll.

A prediction

This is my opinion, not anything ShopMy has said. There are apps like Trybe where you make content that never hits your own feed and brands license it for ads. The moment ShopMy lets brands license creator content as ads the same way, on top of Spotlights and gifting and hotels, it’s game over for the rest of this space. Given how fast they moved on travel, I don’t think that’s far off… and I can’t wait!

FAQ: ShopMy Travel and Hospitality

Linking hotels and commission questions

Hosted stays, tracking and TikTok Go questions

Ready to Add Travel to Your ShopMy Shop?

If you’re already on ShopMy, open the Latest tab, look for Travel and Hospitality, and start pasting your hotel links in. Check for a direct rate first, fall back to Expedia or Booking.com, and put the links somewhere people can actually find them again.

Not on ShopMy yet? This is the moment travel creators have been waiting for. Applying through a creator referral skips the waitlist and unlocks a 10 percent commission bonus for both of us for 6 months. Apply through my referral here. Once you’re in, the rest of this series will walk you through everything else.

Got a question about any of this? Leave it in the comments below. I see those every single day, and I’ll answer you here way faster than I can on social where the noise is louder. And if you want to go deeper on any piece of the platform, the full series is right below.

I’m rooting for you.

Here’s the whole series in one place so you can find what you need next. You’re reading the bolded one.