
Curious about what is ShopMy and whether it’s actually worth it for creators? In this guide, we break down everything you need to know, from how to get approved and how many followers you really need, to ShopMy vs LTK and how beginners can start earning. If you’ve been thinking about building a curated storefront, landing PR packages, or turning your Pinterest and Instagram traffic into real commission, this is where to start!
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You might be wondering, what is ShopMy, how to get a ShopMy account, and how to use ShopMy. The brief explanation is that ShopMy is an affiliate linking website/app, where people can buy from creators who curate feeds, posts and collections for their audience. ShopMy is great for people who want to shop cute, trendy finds, and perfect for Instagram and Pinterest creators.
If you want to become a ShopMy creator use this referral link for an extra chance to get approved! If you want to become a ShopMy shopper use this link here! And if after this blog post you want even more info on ShopMy, like how to create a ShopMy and more tips for ShopMy, check out this post here!
ShopMy is a platform that lets creators monetize their content by linking products they genuinely use and recommend, without being boxed into a single retailer or app. Creators can share products from any site, even if they don’t get a commission off of it.
Most brands on ShopMy do offer a commission though, which ShopMy tracks through clicks and purchases. Brands pay commissions when sales happen and those commissions range from 4-15 percent usually.
Shoppers on the other hand can search products, brands, creators, etc. They can make circles where they can shop their fav creators and the products they recommend!
ShopMy links are individual product links you drop directly into your content. Think something like Instagram stories, TikTok captions, blog posts, or Pinterest pins. These links live exactly where your audience already is, which is why they tend to convert better.
They feel natural rather than pushy. Someone sees a product in a video or photo from a creator they already trust, taps the link, and shops.
ShopMy storefronts, on the other hand, are curated collections of links. This is where you might group things like travel must-haves, capsule wardrobe pieces, beauty favorites, or family essentials.
Storefronts are great as a home base or a place to send people a curation of matching products. Most sales don’t come from people casually browsing a shop. They come from direct links placed inside content that sparked interest in the first place.
That’s why ShopMy works best when it supports your content, not replaces it. Your content does the the most when it comes to pulling people in. ShopMy just makes sure you’re compensated when that trust leads to a purchase!
Brands love ShopMy because it gives them real, trackable data instead of vague influencer metrics. They can actually see clicks, sales, conversion rates, and which creators are driving real revenue, not just impressions.
For creators, this is a big deal. It makes pitching yourself to brands way easier because you’re not just saying “my audience loves this,” you can prove it. It also leads to fewer “awareness-only” deals and more partnerships that are tied to actual performance.
ShopMy has a referral program that bypasses the application review, letting you skip the typical approval step altogether. Joining through another creator’s referral link can make the process almost instant!
Luckily, we have a referral link just for you! If you’re going to apply to be a ShopMy creator, use our link to make the process easier!
ShopMy requires an application that typically is in review for 3-5 business days. In their waitlist FAQ they say that accounts typically need 1,000 followers to activate and set up a shop.
They also look for proof that you’ve already shared and are sharing products and have brand experience. Before you apply, make sure your socials clearly show product some recs and not just random posts!
ShopMy says approval comes via email and includes an invitation code to set up your account. I recommend that you immediately complete the set up and fill out your profile like a real storefront.
ShopMy’s guide shows exactly where to edit:
ShopMy pays via Stripe or PayPal, and their guide walks you through connecting either one in Account Settings / connected accounts.
Most denials actually have nothing to do with your follower count. ShopMy is looking for purchase intent, clean branding, and clear affiliate behavior. If your account looks more like a vibes-only feed or a link dump, that’s usually where things go sideways.
The most common rejection reasons are that you have an inconsistent niche, link but don’t actually use or physically promote product, low shopping intent and that you don’t have any visible affiliate disclosures.
A rejection isn’t the end all be all, though. After a rejection you can apply for ShopMy again after about 90 days, so you’ll definitely have more opportunities to try again!
My biggest tips to help you succeed when applying to be a ShopMy creator is to tighten your niche, show and post about products in real life, and make sure that you’re actively posting.
Your ShopMy Talent Card is basically your built-in media kit that lives right inside the platform. It’s what brands see when they’re deciding whether to gift you or partner with you, and it gives them a quick snapshot of how you’re actually performing.
It shows your Creator Score, how many brands trust you, your niche tags, audience details, monthly sales volume, average order value, and conversion rate. Instead of guessing what you bring to the table, brands can see the numbers, and you get more control over how you’re positioned. It’s kind of like your influencer report card, but the kind that can actually make you money!
For beginners, both ShopMy and LTK can work, but they function a bit differently. ShopMy tends to be easier to use once you’re approved and is generally more creator-friendly in terms of flexibility and transparency. LTK can be more difficult to get approved for, but it does offer access to a very established brand network.
If you want a deeper breakdown, you can read my full comparison here: Full ShopMy vs LTK breakdown post.
Posting frequently will most definitely help in earning points, which will boost you through the rankings and towards higher tiers. Posting means you generate product links and the product links give you points if you’re creating them consistently. On top of that search volume gives you points and of course so does when people buy from your shop.
Linking posts from your social media is the easiest and quickest way to post onto ShopMy. You can also share ShopMy links onto your social media so people can easily click them like a Facebook or instagram story.
Reaching Trendsetter status on ShopMy is the first point where the platform really starts to work in your favor. This is where visibility increases, brands take you more seriously, and your account stops feeling like it’s stuck in beginner mode. You’ll notice more brand opportunities showing up and a general shift in how your profile is treated.

At the Trendsetter level, ShopMy is looking for consistency and signals that you understand how affiliate content works. That means posting regularly, sharing links naturally, and showing that you can drive sales, even if those sales are small at first.
One of my tips is trying to share your ShopMy links several times a week, not all at once, and spread them across platforms like Instagram Stories, TikTok captions, and blog posts. ShopMy tracks all of these, so if you’re a blogger, that work absolutely counts. What matters is showing that you’re active and intentional, not just occasionally dropping links.
When it comes to tagging products, accuracy matters more than most creators realize. ShopMy wants to see clean tagging with the exact product, correct variants, and functional links. This helps brands trust your content and helps the platform properly track performance. Sloppy tagging can slow your growth!
Icon status is where things really change. At this level, brands aren’t just open to working with you, they’re actively looking for creators like you inside ShopMy. Icons get priority visibility, stronger gifting opportunities, and a level of trust that makes pitching and negotiating much easier.


Brands search for Icons because they already understand affiliate linking and conversion. At this tier, follower count matters far less than proven performance. Brands care about whether you can drive sales, communicate value clearly, and show up consistently.
There’s no exact timeline for reaching Icon, but most creators who get there have one thing in common. They’re consistent. They treat ShopMy as part of their regular content rhythm, sharing links across Instagram, TikTok, and blog content without long gaps. They also tag products carefully and consistently so performance data stays clean.
What separates Icons from everyone else isn’t viral content or huge audiences. It’s consistency, clarity, and intent. Icons understand that affiliate income is built over time and they keep posting even when their growth feels slow.
If you want more info on “What is ShopMy?” and more in-depth explanations about the site and its features ( some not mentioned here ) check out this blog post!
This is one of the most searched questions about ShopMy, and the short answer is yes, PR packages are possible, but not immediately. Brands usually don’t send gifted products to brand new accounts without any sales history or consistency.
Before sending PR, brands look for creators who are active, who understand how to tag products properly, and who have shown they can convert, even at a small scale. Your tier on ShopMy plays a role here. Trendsetters and Icons are far more likely to be considered for gifted campaigns than beginners because they’ve already proven reliability.
If you want to position yourself for PR opportunities, focus less on follower count and more on sales and consistency. Brands care far more about whether your audience takes action than how big that audience looks on paper. Showing that you can drive purchases and maintain a steady posting rhythm makes you far more attractive for gifting.
The first tip I have is connecting your social media. When you apply through the official site, you’ll need to link your social profiles. Make sure they’re public, polished, and clearly showcase your content niche before you submit and apply to become a ShopMy creator. Make sure that you have recent posts and clear out any old story highlights.
After you’ve been accepted make sure that you link your instagram and TikTok so you can pull your posts directly from those platforms and put them onto ShopMy.
A big tip I have is making sure your ShopMy storefront is organized and easily navigable for your audience. You want to have specific sections for things like gift guides, Instagram posts, brands, certain products, etc. Check out my ShopMy to see how I set up my shop for my audience!
Many creators wonder how long ShopMy approval takes, and in most cases, it ranges from a few days to a couple of weeks depending on volume.
Beginners can absolutely get approved for ShopMy, and no, follower count is not the deciding factor! ShopMy looks more at your content quality and how you plan to use the platform.
Using another creators link is ideal and helps you get accepted into becoming a ShopMy creator. SO, feel free to use my link for an extra boost!
If you want to become a shopper, check out this link here!
If you’re willing to be consistent, learn how affiliate content actually works, and treat this like a long-term income stream instead of a quick win, ShopMy is absolutely worth it for new creators. It rewards reliability, real-world storytelling, and steady growth far more than flashy numbers.
ShopMy is undeniably a great platform, especially for creators! If you want to see a complete and total breakdown of how ShopMy compares to other platforms like LTK, check that blog post out here!
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