We’ve written a bunch of helpful guides to walk you through every step:

• TikTokGo: What to Do After You’re Approved
• TikTokGO Discord: Why Every Creator Needs It
• TikTokGo: How to Create Videos That Convert
• How to Get Hotel Footage Without Spending a Ton of Money
• TikTokGo: Your Guide to Becoming a Star Creator
• TikTokGO Launches New TTD Program With Viator!
• How to Go Viral on Tiktok: From a Real Travel Creator

What Is TikTokGO TTD: Things To Do?

TikTokGO TTD (Things To Do) is a new feature inside the TikTokGO platform that lets creators earn money by sharing their travel experiences. If you’re not familiar with TikTokGO yet, we’ve got a full breakdown on what the TikTokGO program is and how it works.

The TTD program is powered through a partnership with Viator, allowing creators to post videos of activities they’ve done and earn commissions when others book through their links. To get started, simply tag the location in your video and start promoting your favorite experiences. Whether you’re new or a seasoned TikTokGO creator, the TTD creator program adds an exciting new way to monetize your content.

How Does the TikTokGo Things To Do TTD Program Work?

The TikTok Things To Do program is currently invite-only and part of the larger TikTokGO ecosystem. To join, you need to either be a Star Creator or have multiple approved videos under the TikTokGO Booking.com program.

So, how does TTD work on TikTokGO? It’s simple: creators film and post experiences they’ve actually done, tag the location, and start earning commissions. The TTD creator program is made possible through a merchant partnership currently with Viator, the leading marketplace for travel experiences worldwide.

This means your favorite excursions, like food tours, boat rides, or museum visits, can now be monetized on TikTok. Every time a viewer books the same activity through your tagged video, you earn a small commission. It’s TikTok travel monetization at its best.

Why TikTok Added Experiences and Why It Matters

The addition of TikTokGO Things To Do and its partnership with Viator reflects TikTok’s push into travel monetization. By connecting with merchant platforms like Booking.com and Viator, TikTok is expanding its role from content hub to revenue driving marketplace.

For creators, this matters. TikTok is opening up new ways to earn, no longer just through brand deals or views, but through authentic, shareable experiences. With TikTok experiences, you can now highlight excursions and tours and earn a commission every time a viewer books through your tagged video.

This shift empowers travel creators to monetize real adventures while helping TikTok diversify its platform with engaging, evergreen content tied to real-world bookings.

What Counts as a TikTokGo TTD Experience

A TikTokGO Things To Do (TTD) experience is any commission eligible Point of Interest (POI) listed in the TikTokGO dashboard. These TTD experiences are typically powered by Viator and span a wide range of activities, from city tours and attraction tickets to cooking classes and adventure excursions.

To find eligible experiences, creators must log into their TikTokGO (TTGO) dashboard and verify that the Viator experience they want to promote is available as a TTD listing. Most experiences within the United States that are listed on Viator may qualify, but approval and commission eligibility must be confirmed directly in your TTGO portal.

Types of Experiences You Can Promote

If you’ve never explored Viator, prepare to be amazed, there’s truly a Things To Do (TTD) experience for every kind of traveler. The TikTokGO TTD program allows creators to promote a huge variety of activities and earn commissions on experiences they’ve actually enjoyed.

Here are just a few popular categories of TikTok Things To Do you can find on Viator:

• Attractions and theme parks
  
  
• Zoos and aquariums
  
  
• Theaters and cultural performances
  
  
• Local markets and shopping centers
  
  
• Famous landmarks and monuments
  
  
• Food tastings and drink tours
  
  
• Surf lessons and water sports
  
  
• 4×4 off-road tours and fishing charters
  
  
• Cultural experiences with Indigenous communities

There’s no shortage of content ideas when you’re promoting Viator experiences through TikTokGO.

U.S. Only Restrictions

Right now, the TikTokGO TTD program is limited to U.S.-based creators, just like the Booking.com side of the TTGO partnership. While there have been rumors of expanding to international markets, no official timeline has been announced yet.

How To Create a TTD Post

Creating a TikTokGO TTD (Things To Do) post is easy once you know where to find everything inside the app. If you’ve tagged a hotel before, this works almost the same, but instead of a property, you’re tagging an experience.

Here’s the easiest way to think of it:

You’re linking a Viator experience (a commissionable Point of Interest, or POI) through the TikTokGO dashboard, which allows you to earn commissions on views and bookings.

How To Find & Tag POI’s in the App

TikTok uses POIs (Points of Interest) to power the new TTD feature. These are attractions, museums, tours, zoos, theme parks, and other bookable activities across the U.S.

To create a TTD post:

1. Open TikTokGO inside TikTok Studio

• Go to your profile
  
• Tap Creator Tools
  
• Tap TikTok GO

2. Go to the Marketplace Section

This is where you normally find hotels and now you’ll also see TTD experiences.

3. Search for a POI

You can type in places like:

• Universal Studios Hollywood
  
• Empire State Building
  
• Chicago Architecture Cruise
  
• San Diego Zoo
  
• Disney, aquariums, museums, and more

If it’s part of the Viator partnership, you’ll see it as a green location tag, meaning it’s monetizable.

4. Tap Into the POI

You’ll see all the ticket options available for that experience. (For example: general admission, skip-the-line, guided tour, etc.)

5. Hit “Create Post”

This lets you upload your video just like a normal TikTok.

6. Make Sure the Green Tag Is Attached

Double-check that the POI is linked before you hit publish. This is how you get paid.

7. Post Like Normal

Once it goes live, your video will show the green TTD tag right under your caption.

What Viewers See + How You Earn Commission

Once your TTD video is live, here’s what happens on your viewers’ side:

1. They see a green “Things To Do” button

It lives right under your video, just like the hotel tags.

2. When they tap it…

They’ll see:

• The exact POI you tagged
  
• Ticket options
  
• Live pricing
  
• The current Viator discount (10% or 20% depending on the week)
  
• A checkout page

3. You earn commission when they book

Anytime someone:

• Clicks your green tag
  
• Books a ticket
  
• Completes their payment

…you earn a commission on that sale.

4. Booking anything under that POI counts

If you tag “Universal Studios Hollywood,” any ticket under that POI can earn you money, not just the one you highlighted.

5. The better your video performs, the higher your chances

If you have a video with the elements below help tremendously:

• Watch time
• Clear POV footage
• Strong hook
• Visuals that match your voiceover
• A simple, clear CTA (“Tap the tag to book!”)

All of that helps a viewer stay long enough to tap the location tag.

The Quickest Breakdown

If you are looking for the fast explanation I have it here:

Creating a TTD post = just like posting a hotel video, but you search attractions instead.

You earn money when someone taps your tag and buys a ticket. It’s the same flow, just a new category.

TTD Content Requirements & Best Practices

Creating content for the TikTokGO Things To Do program means following a few simple but important rules. To stay eligible and actually convert views into earnings, here’s what you need to know:

Minimum Video Requirements (Length, Clarity, POV, CTA)

Videos for the TTD creator program must be at least 15 seconds long. Your footage should be clear, bright, and easy to follow. TikTok wants viewers to immediately understand what the experience is, where it’s happening, and why it’s worth booking.

To succeed with TikTokGO TTD, your content should feature real POV (point-of-view) moments that include walking through the entrance of a museum, riding a zipline, tasting a dish, or watching a live performance. These clips bring your audience into the action and build trust.

You also need a simple Call to Action (CTA) like “Tap the green tag to book” or “Click the Things To Do tag for tickets.” It doesn’t need to sound salesy, it just needs to guide the viewer.

Important: If you’re tagging a POI (Point of Interest) with a green TTD TikTok tag, the video must show that actual experience.

No stock footage. No unrelated photos. And no voiceovers that don’t match what’s on screen. Staying authentic with your storytelling not only helps with TikTok travel monetization, but also builds trust and boosts performance.

What Makes a Good Hook, Highlights, and Ending CTA

Your hook is everything, TikTok decides in the first 1–2 seconds whether to push your video to more viewers. That means you need your strongest visual first. Show something eye-catching right away: a roller coaster drop, skyline view, ride POV, animal moment, or aquarium tunnel. The goal is to stop the doom scroll with visual impact.

Learning from classic storytelling styles like in medias res (starting in the middle of the action) or using a non-linear narrative can elevate even a 15-second video. Don’t wait, open strong.

After the hook, highlight 3–5 quick “wow moments”. These are the USPs (unique selling points) of the experience:

Keep it fast-paced but clear. Sync your voiceover with your visuals, viewers retain more when the story matches what they see on screen. Wrap up with a clean, simple Call to Action (CTA). Use voiceover, text overlay, or sound to direct your audience.

Think of it like a Costco sample, you’re there to share and inform, not pressure. A good CTA just helps people take the next step without hesitation, boosting your TikTok travel monetization potential with the TTD creator program.

And if you want to learn more about creating a video that converts click here.

Viator & TikTok GO Partnership

Why TikTok Chose Viator

We believe TikTok partnered with Viator because it’s one of the largest platforms for bookable travel experiences in the U.S. From theme parks and city tours to museums, food tastings, and adventure excursions, Viator gives creators way more variety than just hotels.

This partnership makes it easy for TikTokGO creators to turn real life experiences into monetizable content. Viewers can book exactly what they see in your video, without ever leaving the app.

Viator’s system also supports real-time pricing, ticket types, availability, and inventory tracking. So when someone taps your green location tag, they’re seeing accurate, up-to-date info with multiple ticket options right on the spot, making it easier for them to book. More options mean more ways to say yes… and more chances for you to earn commission.

For creators, it’s an easy way to expand into Things To Do content without changing your voice or niche. Whether you’re showing off a snorkeling tour, art exhibit, or ghost walk, this adds another layer of monetization.

Ultimately, this Viator & TikTokGO collab signals a bigger shift: TikTok is building a full travel commerce platform inside the app and creators like you are getting in early.

TTD Leaderboard & Earnings

How the New TikTokGO TTD Leaderboard Works

Alongside standard commissions, the TikTokGO TTD program introduces a dedicated leaderboard to reward creators who consistently post high quality Things To Do content. 

Every eligible TTD video, 15+ seconds, clear visuals, authentic experience footage, and the green POI tag, counts toward your ranking once it reaches 300+ views. 

The leaderboard runs in specific time windows, and TikTok ranks creators based on volume of posts and overall performance. Think of it as a bonus layer on top of regular commissions.

How To Qualify + What Rewards Look Like

Qualifying is simple: post eligible TTD content and meet the minimum view threshold. Once you do, you’re in. TikTok rewards top ranking creators with cash bonuses. Higher performing creators earn larger rewards, while others still receive smaller incentives. 

These bonuses aren’t intended to replace your TTD commission income, they’re an extra perk for creators already posting TTD videos regularly. For creators looking to grow on TikTok or diversify income streams, the leaderboard offers an easy way to stack earnings while building authority inside the TikTokGO ecosystem.

Optional Bonus: Discord-Exclusive TTD Launch Campaign

Who’s Eligible + Coupon Opportunity

TikTokGO launched a small, invite-only TTD campaign inside their Discord server for creators who consistently post high-quality content. Selected creators will receive additional incentives to use toward an experience of their choice, in exchange for creating the first wave of TTD content on TikTok.

Drafts must be submitted ahead of time, and all videos must follow TikTokGO’s TTD guidelines. It’s optional for most creators, but it’s a great opportunity for anyone wanting early visibility in the new TTD category.

Final Tips for Succeeding With TikTokGO TTD

How To Pick the Best POIs for Your Audience

If you want your TikTokGO TTD videos to perform well, it starts with choosing the right Points of Interest (POIs) for your audience. The best content feels organic, so look at what your followers already love. Do they respond well to family-friendly attractions, theme parks, aquariums, scenic hikes, or big-city landmarks?

Pick TikTokGO experiences that naturally align with your content style. If you’re already sharing a lot of travel or adventure footage, chances are you already have clips from those types of outings. This makes your TTD content easier to create and more likely to convert.

If your audience is location-based (like followers who live in or frequently visit a certain state or city), stick to POIs in that region. Local viewers are more likely to book something nearby, especially if it’s a hidden gem or a place they’ve considered but haven’t visited yet.

And if you’re a full-time traveler like us, prioritize iconic attractions or trending destinations. Big-name spots tend to hook people quickly because they already feel familiar, think the Empire State Building, San Diego Zoo, or Universal Studios.

The bottom line: don’t try to force content outside your niche. TTD videos work best when they match your existing voice, aesthetic, and audience interests.

Repurposing Old Travel Footage for TikTokGO TTD

One of the easiest ways to get started with TikTokGO TTD is by using existing travel footage. If you’ve filmed content at any Viator-listed POI (Point of Interest), you can repurpose those clips into monetizable Things To Do (TTD) videos.

Even if you’re not currently traveling, you can still create content by digging into your archive. Look for clips from zoos, aquariums, museums, boat tours, food tastings, hikes, or iconic attractions. POV moments, crowd shots, entrances, and food close-ups all work great.

Record a fresh voiceover to explain why the experience was worth it, highlight a few unique selling points (USPs), and add a clear Call to Action (CTA) like “Tap the tag to book.” You’re not just saving time, you’re building a strong, searchable catalog of TikTokGO experiences that keep working for you long after the trip is over.

Repurposing content is a smart way to grow your TTD library and boost earnings, without needing new footage every day.

What’s Next?

We’ve written a bunch of helpful guides to walk you through every step:

• ✅ TikTokGo: What to Do After You’re Approved

A beginner’s checklist once you’re inside the program.

• 💬 TikTokGO Discord: Why Every Creator Needs It

How the community and support system can level you up.

• 📈 TikTokGo: How to Create Videos That Convert

Content tips to get real results (and commissions).

• 🏨 How to Get Hotel Footage Without Spending a Ton of Money

Where to shoot, how to pitch, and tips for building your content library on a budget.

• 🌟 TikTokGo: Your Guide to Becoming a Star Creator

Learn the roadmap from new creator to Star tier.